Sales intelligence market grows with a CAGR of 11.4% | Key Player Linkedin, Oracle, Demandbase, Clearbit, Insideview

Sales intelligence market by component (software and services), application (lead management, data management, analysis and reporting, etc.), company size, delivery model, vertical and region – global forecast until 2024

The globe Sales intelligence market is expected to grow from $ 2.0 billion in 2019 to $ 3.4 billion in 2024, with an average annual compound growth rate (CAGR) of 11.4% over the forecast period. Factors that drive the growth of the sales intelligence market are the immediate need for advanced software to improve customer focus and connection rates, and the growing demand for data enrichment software to improve sales.

The large companies segment is expected to hold the largest market size in the forecast period

Increasing competition and the rate of data decay are forcing large companies to implement sales intelligence software to avoid data inaccuracies with the software’s data enrichment capabilities and gain an advantage over their competitors. These data inaccuracies can not only lower the connection rates of the companies, but also lead to a bad brand image due to misalignment. In addition, the increasing technological competence of large companies is contributing to the high level of acceptance of sales intelligence software in the forecast period.

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The Services segment is expected to grow with a higher CAGR in the forecast period

The service segment is expected to grow with a higher CAGR over the forecast period, as constant guidance is required throughout the planning and implementation process, training, and support for companies throughout the product delivery lifecycle. Services enable companies to choose the right software, deploy the software correctly, and operate it with ease.

The sales intelligence market includes key solution providers such as DiscoverOrg (USA), Dun & Bradstreet (USA), LinkedIn (USA), Oracle (USA), Demandbase (USA), InsideView (USA), Clearbit (USA) and HG Insights (USA) ), LeadGenius (USA), Info Group (USA), UpLead (USA), RelPro (USA), DueDil (Great Britain), EverString (USA), RingLead (USA), Gryphon Networks (USA), List Partners (USA), FullContact (USA), Yesware (USA) and Zoho (USA). The study includes an in-depth competitive analysis of these key players in the sales intelligence market with their company profiles, recent developments and important market strategies. The players in this market have pursued different strategies to expand their global presence and increase their market share. Introduction of new products and improvements; and partnerships, acquisitions and collaborations; were the most dominant strategies of the main players from 2018 to 2019, which helped them to strengthen their offer and expand their customer base.

Dun & Bradstreet (USA) is one of the market leaders in the sales intelligence market with an outstanding geographic presence. The company maintains alliances with many leading companies that have acquired various companies to improve their sales intelligence offering. For example, in July 2019, Dun & Bradstreet acquired Lattice Engines, an AI-based customer data platform (CDP), to offer customers full access to data and insights into the Dun & Bradstreet Data Cloud as well as identity resolution functions in combination with Lattice Engines’ AI and analytics -enabled CDP. The Lattice Engines precision machine easily segments the audience and offers the next best promotions.

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DiscoverOrg (USA) is strongly represented in the sales intelligence market with robust offers and high-ranking B2B contact and company data (business to business). The company has adopted various organic growth strategies and further expanded its expertise in the sales intelligence market through constant acquisitions and partnerships. For example, in February 2019, DiscoverOrg acquired Sales Intelligence platform provider ZoomInfo to create a comprehensive B2B intelligence platform by combining ZoomInfo’s contact database with 100 million business professionals with its Prospect Intelligence software.

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