Ford’s F-series of full-size trucks is the industry’s leading truck brand, and the F-150 accounts for the lion’s share of sales. It’s been America’s best-selling truck for 43 years.
Ford is also facing bigger struggles. In recent years the company has mixed its leadership positions several times. Current CEO Jim Farley is the third person to have held this role since 2014. Long-time top operations manager Joe Hinrichs, seen as a contender for the role of CEO, was abrupt announced his resignation Early 2020.
By October 15, Ford shares had fallen around 18% year-to-date.
The latest version of the F-150 includes some highly anticipated updates, such as a hybrid propulsion option that offers better fuel economy, £ 12,000 towing capacity, and built-in power outlets for tools or electronics.
The truck is also the first pickup truck to offer wireless software updates that allow Ford to make changes to the vehicle remotely.
There are other bright spots. Ford should start introducing it Mustang Mach E electric crossover, his first real entry into electric cars and an expected competitor with Tesla Models, especially the Y model. The Explorer utility vehicle launch in late 2019 was difficult, but the nameplate is a strong seller. And the company is too Bronco SUV revivalwhich has received a lot of praise and pre-orders.
But the F-150 remains Ford’s crown jewel, and he needs that truck now more than ever.