From December 2nd MC Donalds McRib is returning to menus nationwide for the first time since 2012.
The limited-time pork sandwich is brought back every year but is notoriously difficult to find. McDonald’s even released its own McRib locator app that customers can use to find restaurants that they’ve sold.
The fast-food giant brought the McRib to 10,000 of its 14,000 US restaurants in its largest launch since 2012. The item has been on McDonald’s menus in the US since 1982 and is helping the chain attract customers to their restaurants during the holiday season.
The nationwide launch this year comes as McDonald’s sales rebound in the US the coronavirus pandemic. The beginning of October, The chain said that the sale is in the same store in its home market rose almost 5% in the last quarter. The McRib’s popularity could lead to even higher sales growth, although a resurgence in Covid-19 cases could hinder McDonald’s recovery.
McDonald’s shares, valued at $ 166 billion, are up 8% so far this year.