Pizza Hut’s Pizza with Beyond Meat sausage
Pizza Hut adds Beyond meat meat-free sausage on the US menu.
From Tuesday customers have the Yum Brands The pizza chain can order the Beyond Italian Sausage Pizza or the Great Beyond Pizza. The main source of protein in Beyond’s meatless sausage is peas rather than animals.
The coronavirus pandemic has revived Pizza Hut’s lagging U.S. business. Customers who viewed the chain as a dine-in have ordered their pizza for delivery or take-away instead. Accelerating Pizza Hut’s turnaround efforts. In the third quarter, Pizza Hut’s U.S. business saw sales grow 6% in the same store, while its off-premise business saw sales grow 17% in the same store.
Beyond Meat, on the other hand, was hit by the pandemic. In the third quarter, the food service segment, which includes sales to restaurants, office buildings and university campuses, was taken into account Sales shrink by 11%. However, new partnerships could help strengthen that side of the business. The company said Monday it has Co-created a meatless patty to the MC Donalds upcoming McPlant line.
Yum Brands and Beyond Meat already have an established partnership. Yum China started selling products from the manufacturer of meat alternatives in the restaurants Taco Bell, KFC and Pizza Hut in the summer. And Pizza Hut restaurants in Puerto Rico and the UK also sell the meatless sausage.
Ethan Brown, CEO of Beyond Meat, said in an interview that Pizza Hut was pushing for a replacement indistinguishable from meat-based sausage.
“We really wanted to build something that was unique in the market,” he said. “A lot of people can make a sprinkle with protein these days, but that’s special because we took the time to get it right with Pizza Hut.”
Pizza Hut previously tested a pizza made with a meat substitute from Kellogg. The test took place at a single restaurant in Arizona more than a year ago.
“What we learned from this review is that there are a lot of people who really want plant-based meat and that there is a huge appetite for these types of products,” said David Graves, Chief Brand Officer of Pizza Hut USA .
Little Caesars, which is privately owned, also tested a meatless sausage pizza. A replacement from Beyond’s rival Impossible Foods was used.
Yum’s shares, valued at nearly $ 31 billion, are up 1% so far this year. Beyond’s stock, which has a market value of more than $ 9 billion, had more than doubled its value in 2020 at the close of trading on Monday. But Beyond’s stock fell sharply on Monday in extended trading.