JetBlue planes at a gate at John F. Kennedy International Airport in New York.
Mark Kauzlarich | Bloomberg | Getty Images
Get ready to fight for the armrest again.
JetBlue Airways On Thursday, the company announced that it will sell all seats on its flights from January 8th. It is the latest airline to call advanced on-board filtration systems to reduce the risk of catching Covid-19 on a flight.
All airlines require that passengers wear masks on board, but do have them Sparred about social distancing on board, in some cases use in their marketing.
Airlines are struggling to grow their revenues and keep their costs down as demand for travel is around a third of last year, according to federal data.
JetBlue had previously announced that it would limit its on-board capacity from around 60% to 70% from mid-October to December 1. From December 2nd to January 7th, including the holiday season, aircraft are booked up to a maximum of 85%. Joanna Geraghty, President and COO of JetBlue, said in an employee statement that the end of the seat ban policy coincides with the “winter period when demand is typically lower and flights are often less crowded”.
The carrier joins Southwest Airlines when booking full flights. Southwest announced last month that it would sell all seats on its flights from December 1st. The pre-tax earnings impact is estimated to be $ 20 million in October and $ 60 million in November.
“So we are unable to capture the customer demand that we see in our markets,” said the airline’s president, Tom Nealon, on a quarterly call on October 22nd. “So we use this revenue opportunity.”
Delta Airlines plans to further limit capacity on board until at least January 6th. Delta’s chief customer experience officer, Bill Lentsch, told an industry conference Tuesday the airline would reassess policy closer to that date.
“It’s easy to get used to enough space,” said Lentsch. “Sure, we can’t stand that indefinitely.”