KFC’s new chicken sandwich
KFC starts in 2021 by entering the Chicken Sandwich Wars.
The latest menu addition from the Yum Brands Chain will replace the Crispy Colonel Sandwich to gain an edge over its rivals.
The competition began more than a year ago with the introduction of Popeyes’ version of the classic, which features crispy chicken on a buttered brioche bun with mayo or spicy Cajun sauce. Since its debut, the sandwich has helped drive double-digit sales growth in the same business for the Brands International Restaurant Chain every quarter.
MC Donalds will step into the ring next month. Everyone is trying to steal some of the momentum Chick-fil-A has seen in recent years as it became the third largest restaurant chain by sales after McDonald’s and by sales Starbucks.
Starting Thursday, the KFC sandwich will be available in select restaurants in Chicago, Kansas City, St. Louis, San Francisco, Seattle, Portland, Oregon, Louisville, Kentucky, Sacramento, California and Tulsa, Oklahoma. It will be available in all 4,000 KFC US restaurants nationwide by the end of February. McDonald’s three chicken sandwiches will debut February 24 in the US
That spring, KFC tested the sandwich in Orlando, Florida, and the item nearly doubled its original sales forecast.
“Many customers didn’t see KFC as part of the chicken sandwich conversation, but anyone who tries this sandwich will know without a doubt that we are playing to win,” said Andrea Zahumensky, KFC USA’s Marketing Director.
The sandwich consists of a quarter-pound double-breaded chicken breast fillet, a toasted brioche bun, cucumber and either mayo or spicy sauce. The version of KFC is similar in its ingredients to those of Popeyes, McDonald’s, and Chick-fil-A. All use a breaded fillet, brioche bun, and pickles. The main difference is the breading and frying method, which affects the texture and taste.
Yum’s shares, valued at $ 31.8 billion, are up 3% over the past year. While KFC, Pizza Hut, and Taco Bell recovered quickly in the US, it took the international locations longer to recover from the US Coronavirus pandemic.