JetBlue Airways planes are pictured at the departure gates of John F. Kennedy International Airport in New York.
Fred Prouser | Reuters
JetBlue Airways wants customers to book more than just flights.
The New York-based airline launched a new website called Paisly on Thursday, offering travelers hotel rooms, rental cars and other additional services such as tickets to theme parks.
The airline will continue to offer package tours under JetBlue Vacations, a similar product offered by competitors such as JetBlue Vacations delta, American and UnitedHowever, you can add more activities or accommodations later on the new website.
JetBlue also plans to offer rental apartments through partnerships with property managers, said Andres Barry, president of JetBlue Travel Products. The airline is also planning to expand accommodation and other offerings as it adds new cities to its network. like London.
“We know there is a segment of customers who are not interested in purchasing their entire trip at once before they travel,” said Barry in an interview.
Last minute trips have become more common during the Covid-19 pandemic as travelers deal with ever-changing travel restrictions, closings, and infection rates.
Once travelers have booked their flights, JetBlue plans to send follow-up emails to travelers who have booked flights to encourage travelers to book other options.
“It’s not that we’re giving them every possible option,” said Barry.
JetBlue has dedicated customer service representatives for customers booking add-ons on the Paisly website.