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Now that spring has come and it looks like an end to the pandemic may be in sight, many Americans planning vacation again – and they book big beach destinations, says Trivago.
On the global online accommodation platform based in Düsseldorf, “clickouts” – users who click on links to other travel booking sites – have increased steadily since the beginning of the year, with a growth of 27% compared to the previous month in March compared to 17% in January. (According to Trivago, increasing click-through rates suggest that more people are looking to book trips.)
Most of these clicks were for trips into warm weather conditions.
Top March 2021 destinations pursued by Trivago included Miami Beach and Panama City Beach, Florida; Myrtle Beach, South Carolina; and Cancun, Mexico. Also trending with US travelers were San Juan, Puerto Rico, and other overseas destinations such as Playa Bavaro in the Dominican Republic and Playa del Carmen, Mexico.
“With many Americans demanding safe, warm-weather getaways, beach destinations have been travelers’ first choice as the country reopens,” said Axel Hefer, CEO of Trivago. “Our recent consumer survey found that nearly a quarter of the US traveler’s idea of having a dream vacation post-pandemic is on a tropical island.”
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Hefer said a year of lockdowns and new advances in the fight against Covid were behind the surge in travel interest to sunny, sandy beaches by the sea.
“The pent-up demand, as well as significant advances in vaccination in recent weeks, have led Americans to take spring break trips to coastal destinations where social distancing is easy, as well as neighboring international cities like Cancun and Playa Bavaro.” he said.
In other results, Trivago said domestic travel accounted for 79% of American clickouts in February and March, and same-day and next-day travel remained the most popular – accounting for 14% of total clickouts in March.