As society emerges from the coronavirus pandemic, Will.i.am is betting that people will continue to use these protective gear like face covers.
The rapper and entrepreneur announced on Tuesday that he had teamed up Honeywell bring two versions of a high-tech face mask called the Xupermask. According to Will.i.am, the mask combines protection, design and usability in one product.
The founding member of the Black Eyed Peas suggested the masks, which hit stores on Wednesday, would be valuable to consumers, much like a pair of Air Jordan shoes would be to sneakerheads.
“We’ve long viewed shoes as protective gear, but it’s only cultural items that we buy,” said CNBC’s Will.i.am Jim Cramer in a “Bad money“Interview.” The mask should have the same kind of attention to detail, love and care where you don’t compromise on aesthetics to protect yourself and other people. “
The mask is also designed to facilitate breathing through a cover. This is where John Waldron and his team at Honeywell come in to supply HEPA filters. Waldron is CEO of Honeywell’s security and productivity solutions business.
“This particular Xupermask has a unique patented filter design that we are very proud of. It offers top-notch filtration without compromising on usability or fashion,” he said. “I think we tried to combine the best of both worlds.”
will.i.am debuts with the innovative facial technology concept XUPERMASK
The Xupermask is priced at $ 299, and Will.i.am argues that the value lies in the features and fashion of the protection technology. It’s packed with features like LED lights, 3-speed fans, and noise-canceling headphones that are designed to solve a list of ailments that make face covering uncomfortable for many people.
Will.i.am described the masks as the inspiration for a “futuristic science fiction film” brought in by designer Jose Fernandez, the Ironhead Studio creative artist behind mask designs for Spiderman, Black Panther and Tron.
“I think people will continue to wear masks and [if] Masks like the Xupermask have other functions, I think you will [be] Giving people an option, “said Will.i.am.