A still image from Warner Bros. “Godzilla vs. Kong.”
Source: Warner Bros.
WarnerMediaThe biggest films will be shown on the big screen in 2022.
Company CEO Jason Kilar reiterated the studio’s commitment to cinema in a Vox podcast entitled “Recode Media with Peter Kafka”. This reverses Warner Bros. 2021 strategy of releasing films in theaters and on the HBO Max streaming service on the same day.
“I think it’s very fair to say that a great, you know, let’s say a great DC movie … it’s very fair to say that it only goes to theaters first and then goes somewhere after it hits theaters like an HBO Max. ” Kilar told Kafka.
Warner Bros. has a number of agreements with movie theaters that would allow it to bring blockbuster films to its streaming service or premium video-on-demand in just 45 days in just 45 days starting next year. This halves the previous cinema window.
Kilar’s comments on Kafka are in line with CNBC’s Julia Boorstin March.
“I suspect you will see two types of films,” said the WarnerMedia manager. “When it comes to WarnerMedia’s strategy, it will be one of the big and epic films you have come to expect from us that is going to be an exclusive release.”
“But sure, when you think about it, you know the world of DC and Harry Potter and things like these big, epic films, I think they deserve it and are going to have an exclusive release,” he said. “But there will be other films too, a large number of films that go on HBO Max the day those films were made available to exhibitors and cinemas around the world. Kind of different, different films in different distribution strategies in Relation to the future. “
The decision to retire from day and date releases for big blockbusters isn’t all that surprising. After all, Warner Bros., in partnership with Legendary, fair had the largest box office opening of the pandemic with “Godzilla vs. Kong”.
The film garnered $ 32.2 million on Friday, Saturday, and Sunday of its domestic opening weekend and $ 48.5 million on the five-day Easter weekend. Since Opening last week in foreign marketsThe film cost $ 285.4 million.
As more and more moviegoers can be vaccinated and feel more comfortable in the movie theaters, ticket sales are expected to continue to increase. Not to mention, once the case numbers drop, local guidelines will relax, allowing more people to attend the demonstrations.