BTS attend Dick Clark’s New Years Eve Rockin ‘Eve with Ryan Seacrest 2020 on December 31, 2019 in New York City.
Astrid Stawiarz | Getty Images
MC Donalds partnered with another global powerhouse: K-Pop Megastars BTS.
Fans of the band can buy their favorite McDonald’s order in nearly 50 different countries. This is the first time the fast food giant has highlighted a celebrity’s favorite order in more than one market. The campaign starts on May 26th.
McDonald’s has used its Famous Orders promotions to reintroduce consumers to its main menu items like the quarter pounder burger and to stay culturally relevant. The company launched the marketing strategy in September in collaboration with rapper Travis Scott. His order was so popular that it was caused Quarter Pounder bottlenecks at some McDonald’s locationsMcDonald’s executives told investors that the company had multiple records on its social media accounts when it announced the collaboration. A follow-up deal with reggaeton singer J. Balvin also increased sales.
But McDonald’s could surpass its previous success with the BTS collaboration. The band is known for their die-hard supporters calling themselves Army who helped make K-pop mainstream outside of Asia. BTS’s Big Hit Entertainment record label went public on the Korea Exchange and in October BTS fans, along with private investors, helped pop stocks during the first trading day of the share.
The signature order from BTS includes either a nine- or ten-piece Chicken McNuggets, depending on the market, as well as medium-sized world-famous french fries, a medium-sized drink and dips from Sweet Chili and Cajun, inspired by recipes from McDonald’s South Korea.