Chris Paul # 3 of the Phoenix Suns drives to the basket during their game against the Brooklyn Nets on April 25, 2021 at the Barclays Center in Brooklyn, New York.
Nathaniel S. Butler | National Basketball Association | Getty Images
The Players Media Group has won a top sponsor for its TV industry who is supported by well-known professional athletes.
The company agreed to a multi-year partnership with the global investment bank UBS. The Swiss bank will provide input and help shape content for the channel. UBS will also be present on all digital and streaming properties of PlayersTV.
The conditions were not provided. According to a source familiar with Deal who was not authorized to discuss terms publicly, it is a seven-digit agreement.
PlayersTV was launched last year with the support of a variety of athlete investors including National Basketball Association stars Chris Paul, Kyrie Irving, Damian Lillard, and C.J. McCollum. Major League Baseball legend Ken Griffey Jr. is also involved with the company.
The channel was created to help athletes distribute personalized content. He shares the advertising revenue with the developers. PlayersTV is available on Samsung TVs, Dish Network’s streaming service Sling TVand other platforms like Roku.
The media group totaled $ 20 million last spring. CNBC reported. The company declined to provide an updated assessment.
A sign from the Swiss banking giant UBS can be seen in a branch in Zurich on October 26, 2018.
Fabrice Coffrini | AFP | Getty Images
UBS and PlayersTV will work together to produce Long Game, an interview-style series featuring former National Football League lineman Adewale Ogunleye, who now heads UBS’s sports and entertainment division. The parties also plan to develop financial literacy programs to identify “budgeting bases and interest rates for tax and income planning”.
“We’re excited to partner with PlayersTV to create culturally relevant content that educates and empowers viewers of the value of financial wellbeing through the eyes of their favorite athletes and heroes,” said Jason Chandler, Head of UBS Wealth Management, in one Statement. “We believe in the power of learning through the experiences and hard-earned lessons of others, and we know that our content is comprehensible, easy to digest, and informative to improve viewers’ lives.”
Another show that will kick off this fall is a 10-episode series called Front Office that features Chris Paul. The behind the scenes show will feature athletes taking fans’ business ideas into account.
“UBS and PlayersTV share values and strive to create athlete-led content to improve financial literacy and wellbeing, and empower entrepreneurs and communities,” said Christina Milano, vice president, sports media and entertainment, PlayersTV.
UBS is preparing for a stronger presence in the US sports landscape this year. It is preparing to open the New York Islanders Arena after the company scores $ 350 million naming rights Deal last July. The UBS Arena will open at the beginning of the 2021-22 season of the National Hockey League.