Just weeks after it was announced that Kobe had Bryant’s estate parted ways with NikeVanessa Bryant, the late NBA star’s widow, announced the launch of her Mambacita clothing line on Friday.
Bryant said on her Instagram account that she will be releasing the collection on May 1st, which would have been the 15th birthday of Gianna or “Gigi”, Kobe and Vanessa’s daughter, who were in one with Kobe January 26, 2020, helicopter crash.
Bryant said 100% of the proceeds will go to them Mamba and Mambacita Sports FoundationThe nonprofit began in memory of Kobe and Gigi to help underserved youth in sports.
Gigi’s nickname was Mambacita.
It’s unclear if this is the start of a bigger launch, but Bryant said unisex and kid sizes will be available. The website the collection was advertised on was unavailable on Friday afternoon and said “internal error”.
Since May 2020 the Kobe Bryant has property filed more than a dozen trademark applicationsAccording to Josh Gerben, a trademark attorney and founder of Intellectual property tanning. “Last year, Vanessa Bryant filed trademark filings on behalf of Kobe through a corporate entity indicating a desire to build a brand around the legacy of Kobe and Gianna,” he said.
Gerben said three trademarks are used in the images she posted, which include the word Mambacita, the M logo and the 2-heart logo. “Because of the trademark filing activity … I would also expect more products to hit the market soon,” he said.
Ultimately, creating a clothing and footwear brand without a large corporate partner will be challenging. This is certainly not out of the realm of possibility, but there are challenges on the corporate side that make partnering with an established company still a strong opportunity “Said Gerben.
Vanessa Bryant and Nike were at odds, according to sources. She was dissatisfied with the unavailability of its products, a strategy shoe companies often use to drive demand. On April 20, Bryant told fans that despite leaving Nike, she would hope that Kobe’s fans can wear his products for years to come.
“I will continue to fight for it,” she said in the post. “Kobe’s products sell out in seconds. That says it all.”