(Bloomberg) – Apple Inc.’s App Store has long been touted as a growth engine. Now the most valuable company in the world is fighting in a US court in order not to show the public how lucrative it is. In a lawsuit due to begin Monday, Epic Games Inc. claims the iPhone maker’s 30% commission on app sales is a violation of antitrust law, defrauding developers and consumers. Epic’s Long Odds Gambit to get free access to the App Store powered by mom and pop developers and giants like Microsoft Corp. is taking place amid increasing global regulatory scrutiny of Apple’s dominance on its ubiquitous phones. On Friday, the European Union issued a warning through the App Store saying it thinks Apple has abused its power. Apple asked the California judge to shut down the courtroom when Epic called on an expert to discuss the “alleged” profitability “of the App Store on a one-by-one basis. Apple said in a filing late Wednesday that it had no objection to the court regarding such evidence presented by Epic, but “was concerned that analysts, investors, reporters, and others in the marketplace were preventing public disclosure of non-public, unchecked people could misinterpret. ” Financial information. “So far, the legal argument that the App Store is a monopoly has been based in part on numerical guesswork. Apple says it cannot quantify the profit margins of the business, which Epic, the maker of the Fortnite game, has called” extraordinarily high. ” One of Apple executives testified at the BBQ in Congress earlier this month that the company does not report individual business unit sales, but rather publishes company-wide sales figures in accordance with accounting regulations. “Because of Apple’s general philosophy that its products and services are part of a Ecosystem. Apple considers the value of all of its products and services as a whole, “said Tim Cook, chief executive officer, in a lawsuit. As a result, Apple’s business is not structured so that one person can get an app store at the touch of a button.” District Judge Yvonne Gonzalez Rog ers in Oakland is expected to hear statements from executives and economists without a jury for nearly three weeks. Epic is pursuing similar legal action against Apple in the UK and Australia. Epic said in a court case on Friday that it will openly discuss what happened to Apple co-founder Steve Jobs’ vow in 2008 that “we have no intention of making money from the App Store. “Sealing the courtroom would” hide facts and evidence from the public records that show whether Apple kept Mr. Jobs’ promise or, instead, made sustained and exceptional profit margins with its App Store commissions, “Epic Read More: Apple reviewed by the UK as App Store Payments Scrutiny Mounts, analysts say losing the trial would be a huge setback for Apple as the store has become a driver in the service segment for the Cupertino, California-based company. Sensor Tower Estimates the App Store Apple generated $ 22 billion in commissions for Apple last year, while Bernstein analyst Toni Sacconaghi predicts Apple will run the App Store at 88% gross profit this year $ 57 billion, equivalent to a margin of 20.9%, added that “despite its sizeable profits, it is still competitive in all of its businesses”. Last year, the company halved the fees for smaller developers who sell software and services on the App Store, and cut the 30% rate to 15% for developers who generate up to $ 1 million in annual revenue from their apps. Make dollars, and for those who do are new to the store. According to Apple, many apps don’t pay fees in return for the company’s efforts to host and maintain the security of the business. If Epic won a decision that would force Apple to reset its commission on the Fortnite app, other developers would ask for similar concessions. Meanwhile, Epic is also challenging Google’s app marketplace, Google Play. If Epic wins, it could mean opening not only the Apple App Store but also Google’s, lowering prices, and making it harder for Apple to block or intervene in apps that compete with their own products like Spotify or Google Stadia “Said Mark Lemley, law professor at Stanford University. Epic calculated the App Store’s revenue and profit margins for fiscal years 2018 and 2019 based on internal data obtained from Apple presentations – all of which were publicly edited in court files – only to learn from Apple that the estimate ” is faulty “. Apple said it does not allocate any cost to the app store and that internal documents discussing app store revenue usually do not include cost. That means that, according to the company, margins or profits don’t paint the whole picture: “It’s remarkable what they don’t know about antitrust defendants,” said Joshua Davis, a professor at the University of San Francisco School. “There is a game of incredibly capable companies that are suddenly supposed to be unable to perform basic tasks, and this could be an example of that.” Apple said the information could “unduly confuse the securities markets and participants in those markets, including the many pension funds, mutual funds and other ordinary investors who own Apple stock.” Epic replied that Apple should not manipulate the public record by publicly denying the ability to calculate App Store profits – as Apple’s experts have done on unsealed filings – while also using Epic’s evidence regarding these claims on the record Based on internal Apple documents. “If Epic backs up its antitrust claim by providing evidence of Apple’s market power, the elusive data would be” extremely important “to show that the iPhone maker couldn’t make those profits in a highly competitive market, according to Davis.Lemley says the process that the process will not necessarily turn on the mysterious numbers. What matters is whether the judge believes that apps for iOS mobile devices are a separate market, and if so, whether Apple has a legitimate reason to only process payments through its app store, the professor said, “Just a high price to require is not itself illegal; Epic needs to display behavior aimed at acquiring or maintaining the monopoly, ”Lemley said. “And it can certainly point to the 30% fee that is well known.” Read more: Apple Charged with Senate App Store “Power Grab” At an April 21st hearing in Capitol Hill investigating Apple’s business practices, Senator Amy Klobuchar questioned Chief Compliance Officer Kyle Andeer about the proceeds in the App Store – to no avail. “OK, but you don’t have any numbers, I’m sure there are,” said the Minnesota Democrat. “We will try to ask you in writing.” More articles like this can be found at bloomberg.com. Sign up now to stay up to date with the most trusted business news source. © 2021 Bloomberg L.P.