The first stage of selling clothes on Instagram is usually disapproval.
Similar to grief, it is not easy to get rid of old clothes that you have trusted as friends over the years. But between grief and your eventual acceptance, there is another emotion that we all have to go through in order to sell clothes successfully on Instagram: preparation.
There’s no wrong way to sell clothes on Instagram (it’s an art, not a science), but there are methods that can help you get the result you want – your clothes are selling quickly and out of your closet. As with anything sold online, the key is pricing and presentation. If you present your options well and value them cheaply, you have a better chance of a sale.
8 ways to win Instagram
We’ve rounded up some of the best simple tips to keep in mind as you walk through your closet selling your old clothes on Instagram.
1. Work up the crowd
Treat your closet sale as an event rather than an ongoing phenomenon. You have decided to sell your pieces now and not later for a reason. If you have a dedicated Instagram brand with followers who admire your fashion sense, then you have a built-in audience.
Consider teasing your Instagram closet sale in your stories. Market the sale by talking about some of your favorite items in advance. And to really get the anticipation going, try a countdown sticker in your stories. People can tap the sticker to be notified when your sale goes online.
2. Visuals Matter
It goes without saying that photos are key on Instagram. Descriptions are important, but good Visuals can sell your product. Remember, you are selling your old clothes, not curating vintage ones. If you can take a well-lit photo with a clean background and feel comfortable posing, it is best to model the clothes yourself. Remember to look for natural light, usually in the morning or about two hours before sunset, or warm artificial light. Avoid cluttering the photo with extra accessories or furniture that can prevent buyers from focusing on what you are selling.
If you do not have time for a staged photo shoot, the safest way to find old photos of yourself in clothing is. Seeing what the clothes look like on a person is a bonus.
3. Use Instagram Stories for tours
Congratulations! Your sale has gone online. By the time you have a countdown, you may already have an immediate interest. Consider taking your followers through a tour of your closet sale in your stories. Share different articles with stories about where you’ve worn them and comment on the fit. If you explain why you fell in love with the clothes, then your followers could fall in love with them too.
And to make the sale feel like an organic and participatory event, update your stories as pieces are sold. There is nothing wrong with creating a little fuss around your old clothes. You deserve a new home!
4. Provide details
Although pictures tell a big part of the story, people need to know the details of your items in order to buy them. Be sure to note sizes, measurements, and spots or tears, if relevant. If you are selling vintage pieces from a thrift store that might be a unique size, try to provide a guide to the contemporary size of that piece.
Be prepared to have longer conversations in your DMs. People often want to know more before they buy. As long as you have the correct information about your clothing on hand, you’re good to go.
5. Use a hashtag
Hashtags are becoming a thing of the past on Instagram, but they still work in fashion. What are the dominant characteristics of your clothes? Are they vintage or from a thrift store? Are you a classic and popular brand like Madewell or Lululemon? Are they some kind of equipment, like sports, preppy clothes or gothic? Try to hashtag your posts or stories based on a subgroup that may attract new followers.
6. Price it right
If you’re selling clothes that you’ve had in your closet for years, it’s best to value them cheaply. Think of all the memories you made from it. Making money off your old clothes is a success.
To show buyers the value they are getting, you can include the original price of the item (what you paid for it) compared to what you are now charging for it. Maybe you’re selling a $ 300 designer dress for $ 50. Share this information. When a buyer feels like they are getting a bargain, they are usually more likely to buy.
But the best way to get your clothes on sale is to have them at incredibly low prices – think between $ 10 and $ 50.
7. Diversify your images
Don’t post a photo thinking that this is the end of your sale. At the same time, if you are making a closet sale through your personal Instagram account, you should rely heavily on Instagram Stories to promote each and every item and post once or twice about the sale itself. If you bombard your followers with posts of individual items of clothing, you run the risk of them all muting you.
Plan ahead on how best to promote your sale through stories and posts. One way is to create a single post with your clothing highlights and then refer the followers to your stories. If you have a lot of items to sell and you want to spread them out over days, post a few items at a time and promote them in your stories. Make sure you offer different content to people in each forum instead of meeting them with the same information.
8. Business accounts should use product tags
If you have one Instagram business account, then you’ve probably done this before. In this case, most of this advice already seems obvious. One way to get the most out of Instagram is through product tags.
These tags allow the seller to use the platform as an e-commerce website. Prospective buyers can click on an item and a tag will be displayed with the price and an opportunity to purchase the item on Instagram. This makes the buying process seamless and reduces the number of “How much is this skirt?” Questions in your DMs.
Writer Elizabeth Djinis is a contributor to The Penny Hoarder and frequently writes about selling goods online through social platforms. Her work has been featured in Teen Vogue, Smithsonian Magazine, and the Tampa Bay Times.
This article originally appeared on www.thepennyhoarder.com