As live entertainment bookings surge, more Americans get vaccinated, and states relax coronavirus restrictions, Daniel Lamarre, CEO of Cirque du Soleil Entertainment, told CNBC that ticket sales for the company’s upcoming shows have skyrocketed .
“Every day we sell the double-digit number of tickets that we sold on normal days,” Lamarre said on CNBC’s “Screeching in the street” on Tuesday.
Rehearsals are currently in progress for the company’s “Mystere” and “O” shows, which open in Las Vegas on June 28 and July 1, respectively. The company also owns the Blue Man Group, which opens in Las Vegas on June 24th.
Cirque du Soleil will open up internationally in markets that are heavily vaccinated and vaccinate all performers and crew members, Lamarre said.
The company has stayed in touch with about 95% of its ex-artists and plans to reinstate them as the shows resume.
“You are ready to come back and start over,” said Lamarre.
The company also expanded its digital presence during the pandemic and developed a platform called CirqueConnect that is set to grow further in the future.
“We reached 62 million viewers around the world,” said Lamarre. “What it says is that for us there is a market that doesn’t just offer live entertainment.”