What does it take to convince people to get vaccinated against Covid? From free donuts to million dollar payouts, public and private groups try everything.
Since then, the company has given away more than 1.5 million donuts. (The offer is still valid for the rest of the year.)
“We were the first national brand to campaign to help Americans choose to vaccinate, and we hoped others would join in,” said Dave Skena, chief marketing officer at Krispy Kreme.
“So it is very gratifying to see so many companies, organizations, communities and even state governments encourage and incentivize people to protect themselves and others by getting vaccinated.”
While some states like New Jersey and Connecticut, are offering a free beer or soft drink to encourage more people to get vaccinated against Covid, others like Ohio and Maryland have gone much further.
Last week, Maryland held the first of its $ 40,000 lottery draws for vaccinated people. There will be 40 consecutive days of drawings for a price of $ 40,000, ending on July 4th with a final drawing for a payout of $ 400,000.
Ohio also holds a number of cash prize draws, although its “Vax-a-million“Competition increases the stakes significantly.
The latest data from the Centers for Disease Control and Prevention shows that roughly half the US population has received at least one vaccination – and yet the pace of Covid vaccinations has slowed nationwide.
According to Bob Bollinger, professor of infectious diseases at Johns Hopkins University School of Medicine and inventor of the emocha Health app, incentives to move the needle from here could become increasingly important.
“It really depends on what barriers people have to get vaccinated,” said Bollinger. The higher these barriers are, the harder they are to overcome, he added.
A handful of states have reported that vaccination incentive programs have increased local vaccination rates in some populations following recent declines.
For its part, Ohio said its vaccination rates doubled in some counties after the state vaccine lottery was announced.
Recent data shows that the gambit below could be more effective certain demographics, but with little downside overall, according to a Morning Consult report.
The survey of 2,200 adults, including nearly 1,600 unvaccinated people, found that men are more likely than women to say that these offers would get them to sign up for a vaccination. Democrats, more than Republicans, also said they were more likely to get vaccinated if they could get free goods or services.
A previous survey by Blackhawk Network found that more than two-thirds of adults said they would accept a monetary incentive of as little as $ 10 to $ 1,000. A third said they had been vaccinated $ 100 or less. Blackhawk Network surveyed more than 2,000 adults in January.