Simone Biles will compete on the uneven bars prior to the U.S. Gymnastics Championships senior competition at the Dickies Arena on June 6, 2021 in Fort Worth, Texas.
Jamie Knappe | Getty Images
NBCUniversal, the parent company of CNBC, announced Monday that it will show more than 7,000 hours of content from the Tokyo Olympics via its networks and streaming platforms.
Historically, the Summer Olympics were huge to draw for spectators. In 2016, the two-week event drew an average of 27.5 million viewers across all NBC platforms and delivered 3.3 billion minutes of streaming video. The 2012 London Games attracted around 31 million viewers, while the 2008 Olympic Games in Beijing attracted an average of 27 million viewers.
This year’s spectacle, postponed due to the 2020 Covid pandemic, will run from July 23 to August 8, with NBC’s broadcast network anchoring the events at prime time. The games feature 41 sporting events, including new competitions such as baseball, softball, skateboarding, surfing, and karate.
NBC features popular competitions, including the men’s basketball team’s hunt for a 16th gold medal, women’s basketball, women’s soccer, swimming, and gymnastics US champions Simone Galle. More than 5,000 hours are streamed on NBColympics.com
In addition, the NBCSN cable sports network will broadcast for 440 hours and the USA Network for more than 380 hours on the USA Network. The Olympic Canal shows Team USA competitions including wrestling and tennis. The Golf Channel shows golf events and Telemundo Deportes broadcasts competitions in Spanish.
CNBC will show more than 100 hours of competitions including diving, beach volleyball, rowing, water polo and rugby during its prime time. The network has been broadcasting Olympic Games since 2000.
People are photographed next to the Olympic rings on June 3, 2021 in Tokyo, Japan. Tokyo 2020 President Seiko Hashimoto has said she is 100 percent certain that the Olympics will take place despite widespread public opposition as Japan grapples with a fourth wave of coronavirus.
Yuichi Yamazaki | Getty Images
In a statement, Molly Solomon, NBC Olympics President of Production, said the coverage of the Tokyo Olympics is “unprecedented” and will show “unique athletes and storylines that will capture the incredible uniqueness of these Games and our times. “
In 2014, NBC and the International Olympic Committee agreed a $ 7.75 billion Media rights deal to extend their partnership. The current agreement runs over the 2032 Olympics and allows NBC to take advantage of the 2024 event in France and the 2028 Games in Los Angeles.
There was Contradiction about holding the event this year as Covid continues to affect countries. The IOC added intensive pandemic protocols for the games, including test athletes, at least every four days. Spectators from outside Japan are not allowed to participate in competitions.
Disclosure: NBCUniversal, owned by Comcast, is the parent company of CNBC.