Starbucks CEO Kevin Johnson speaks during the company’s annual shareholders meeting at the WAMU Theater on March 20, 2019 in Seattle, Washington.
Stephen Brashear | Getty Images
Starbucks filed an application with the U.S. Patent and Trademark Office in early June for the right to use his name in a stadium or training facility.
If it’s approved, the coffee giant might like people. connect FedEx, Little Caesars and Barclays as a corporate sponsor of a stadium or arena. Businesses are ready to spend big bucks on brand awareness and fan loyalty that can be derived from a high profile venue bearing the company’s name. Last year, Amazon They reportedly spent $ 300 million to $ 400 million on the rights to an arena in Seattle that is now called the Climate Pledge Arena.
A Starbucks spokesman said the company had no further details to disclose beyond the June 2 filing.
According to the submission, seeks permission from Starbucks to use its name to promote “Business, Sports and Entertainment Events for Others” and to provide “stadium and training facilities for sports and entertainment activities”
Trademark attorney Josh Gerben noted the filing on Friday on twitter, is how a company would file a trademark application when seeking naming rights to a stadium.
Starbucks shares were roughly unchanged in morning trading. The stock is up 5% this year and has a market value of $ 132 billion.