Scarlett Johansson and Florence Pugh play as Natasha and Yelena in Marvel’s “Black Widow”.
“Black Widow” stole the pandemic-era cash crown.
The latest Marvel film made $ 80 million on its box office debut, the most of all films released after the Covid epidemic. According to Comscore, around 81% of the theaters were open to the public at the weekend.
Walt Disney also announced that it had raised over $ 60 million worldwide from sales of the film through Disney + Premier Access. This is the first time the company has shared information about movie sales from its streaming service.
“This is an unprecedented way of covering the opening weekend business for a movie, but Disney deserves some credit for detailing what was generated at the box office and what was earned through streaming,” said Shawn Robbins, chief analyst at Boxoffice .com. “Hopefully this will set a standard for even more transparency across the industry, but keeping track of the unique circumstances and times we live in is critical.”
In addition, “Black Widow” raised $ 78 million from international ticket sales.
“The brand equity that Marvel brings to the table is almost unrivaled and is reflected in the historic box office that the films in the Marvel Cinematic Universe have generated,” said Paul Dergarabedian, senior media analyst at Comscore. “So it should come as no surprise that ‘Black Widow’ grabbed the biggest debut and propelled the biggest weekend of the pandemic overall.”
For the first time since March 2020, the entire domestic box office has raised more than $ 100 million in ticket sales, according to Comscore. Currently that total is $ 116.9 million.
On the way into the weekend, box office analysts predicted “Black Widow” could loot at least $ 80 million. Strong Advance ticket sales lead some to believe it could make an even bigger profit even if the film debuted on Disney + for $ 30 that same day.
Previously, Disney was silent about how the same-day offering of its streaming service affected the theatrical release of a film. The $ 60 million it raised on Disney + shows that this may be a viable option for the brand in the future. Disney’s next Marvel film “Shang-Chi and the Ten Rings” will only be shown in theaters.
“Whether or not Disney + revenue should be considered successful is almost impossible to measure objectively right now,” said Robbins. “This is not only due to virtually non-existent points of comparison, but also to the long-term impact in terms of the deterioration in downstream income and heightened concerns about piracy, which are at the fore for current and future hybrid releases like this.”
It’s unclear whether Disney will continue to share this streaming data weekly or only on rare occasions to announce strong debuts on the opening weekend.
“With Disney sticking to the most exclusive plans for some or all of its major films after this summer, we will have more clarity on what those numbers mean,” he added. “However, if the studio continues to develop one film at a time in a global market that is still battling the pandemic, we need to contextualize these numbers as unique each time.”
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal distributed “F9”.